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CTRL Culture Relations

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Accompanying Transformation

Leading Change from the Inside Out

Because change isn’t the challenge — it’s how we lead it.

In any transformation, it’s not just the strategy that matters — it’s the people who bring it to life. Change is the destination. But transition — the human journey from the known (A) to the new (B) — is where success is won or lost.

Teams aren’t afraid of change itself

What really holds them back is:

  • Uncertainty
  • Lack of meaning and clarity
  • Feeling unheard or sidelined

What makes change stick?

  • A shared vision that makes sense — and feels right
  • Clear, honest communication
  • Real involvement from those impacted

We don’t impose change. We accompany transformation — helping individuals, teams, and organizations make sense of the shift, and find their place in it.

A Human-Centered Approach to Change

My approach combines robust theory with practical tools designed to engage and mobilize people throughout the change journey.

I draw on frameworks like:

  • Theme-Centered Interaction (TCI) — to balance individual, group, and task dynamics
  • Appreciative Inquiry — to build on strengths and shared meaning
  • The Fresk-for-Change© — an immersive, visual tool to explore transformation in a collaborative and insightful way

Together, these approaches help uncover the real levers of transformation — beyond structure and process — and invite teams to co-create meaningful, lasting change.

→ When people understand, engage, and contribute from the very beginning, change is no longer something to endure — it becomes a shared journey.

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Ctrl Culture Relations - Ariane Curdy
Avenue Sainte-Luce 4Bis
1003 Lausanne
Phone: +41-76-572 04 79
Email: ctrl(at)culture-relations.ch

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